The Secret to Hailey Bieber’s “Faux Sunburn” Glow? A $28 Blush Editors Swear By

If there’s anything I’ve learned from the Internet lately, it’s that we’re all essentially trying to be Hailey Bieber. From everyone you know booking a haircut appointment to chop a bob this week to trying to discern her exact makeup routine from her TikTok videos, it’s no secret that the Rhode founder is pretty much everyone’s beauty muse. 

If you haven’t been quick enough to snag Rhode products before they sell out, you’re in luck, because there’s one part of Bieber’s routine that you can definitely try. Meet Merit’s Flush Balm Cream Blush, which, if you were wondering, is how Hailey always looks perfectly flushed. 

The sheer, balmy formula now clocks in under $30, which makes it a no-brainer to add to your morning routine. It’s also infused with vitamin E, so it’s great for anyone looking for a skin-friendly boost. The formula just came out with four dreamy new colors—keep reading for the latest. 

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